Strategic Innovation Essay Example | Topics and Well Written Essays - 1000 words

Strategic Innovation - Essay Example Pull marketing has some similarities with push marketing, but the major difference is that marketing is directed at decision makers or influencers who in turn would pull potential customers. Pull marketing consists of many strategies that aim at creating an interest and an awareness of the innovation as well as create a need for it. It involves thorough research of people’s interests and creating a relation with the innovation (Kelley, 2012). According to Kelley (2012), companies should invest in both push and pull innovation if they want to establish balanced and consistent profitability. However, most companies invest more in push innovation since it is easier and offers immediate effects. Companies should know that pull innovation helps grow the potential customer range expand in the long-run and, therefore, should seek to establish a balance in both methods. For instance, as stated by Kelley (2012), states that push marketing Innovation is ideal when there is a ready market for the product and the company just needs to highlight the benefits of the innovation. Push marketing occurs when an innovation is just an improvement of past innovations and there is already an awareness of the product. Also, push marketing is ideal when a company seeks to solidify the customer loyalty. Pull innovation is ideal when the innovator seeks to attract customers who are unaware or simply disinterested in the product. Also, pull innovation used to expand customer bases in the long run. Pull marketing of innovation is best when an innovation is most disruptive of the normal trends and solutions offered to problems. When an innovation is completely new in the market, the solution it offers is not obvious; therefore, awareness is needed first before introducing push innovation (Blan, 2009). Business innovation arises from many sources such as employees, business competitors, and reaction to an arising need, customers and even

Four Goals of Psychology Essay Example | Topics and Well Written Essays - 500 words

Four Goals of Psychology - Essay Example 17). With that distinction, psychology becomes an integral discipline that has goals to unravel information about the mind. In connection to the direction and progress of the study of the mind, four goals will be presented in the paper regarding psychology. Each will be elaborated and their advantages and disadvantages will be explored. The author then will take a position as to whether the goals are helpful or harmful to human beings supported by facts. The four goals of psychology are description, explanation, prediction, and behavioral change (Plotnik and Kouyoumdjian, 2010, p. 4). Description pertains to the objective of psychology to provide the details of the mind, behavior and motivation of people (Cutler and Penrod, 1995, p. 57). It also explores deep into the attitudes and emotions by conducting studies through surveys, observations, interviews and experimentation with the aid of equipment. On the other hand, explanation is the next step after description. It allows the psychologists to provide the information and analysis to other people and putting rational judgments on their findings (Plotnik and Kouyoumdjian, 2010, p. 4). Usually generalization is done to create principles and theories that will hold true for the majority of the findings. After explanation comes prediction which is an intelligent guess and differs from wild guess as the former makes use of science and past findings to predict the future. In the case of psychology, prediction is done based on the data or principles regarding past behaviors and attitudes (Cutler and Penrod, 1995, p. 58). With prediction, it allows people to make more accurate decisions. The last goal is behavioral change and it pertains to the act of intervening with the habits and actions of people using the techniques based on the findings about the workings of the mind (Plotnik and Kouyoumdjian, 2010, p. 4). The advantages of psychology then are easily seen as the

The Birthmark by Nathaniel Hawthorn Essay Example for Free

The Birthmark by Nathaniel Hawthorn Essay Essay Thesis: This essay is generally about how the author of the short story, Hawthorne, wants to show the world that perfection is not beauty and that science should not alter the way that nature set man on this world to be. He was a major asset to the transcendental movement, and this short story is a perfect example why. In Nathaniel HawthornesThe Birthmark, the main character, Aylmer, wants to have a perfect wife. His wife, Georgiana, is a very beautiful woman with just one flaw, the Birthmark on her face. As a scientist, Aylmer tries to create an elixir that will rid Georgiana of her birthmark, thus making her perfect. According to Hawthorne, however, this is not possible. During the transcendental phase of American life, which included literature from Hawthorne, transcendental writers would promote Nature and its importance. In The Birthmark, Nathaniel Hawthorne tries to show the people that nature does not make anything flawless, and that this is the beauty of it. Nature, in one shape or another, stamps ineffaceably on all her productions. (Hawthorne) Nathaniel Hawthorne tries to pass a message to the world that science should not interfere with natures way of having people live. Hawthorne portrays Aylmer as being stupid for trying to create formulas that would extend life. Aylmer appeared to believe that, by the plainest scientific logic, it was altogether within the limits of possibility to discover this long-sought medium. (Hawthorne) Unlike Aylmer, Georgiana is signified as an image of both physical and intellectual beauty. Hawthorne shows physical beauty in her by showing her beautiful attributes, while adding that flaws can make somebody even more perfect, as this shows natures effect on this person. Hawthorne also shows a great amount of faith and transcendentalism in Georgiana. He does this by showing Georgiana to love the mistakes and flaws of her husband, as she looks through all of the failures in Aylmers scientific books. It seems as though Hawthorne almost wants to make Georgiana the protagonist, as he wants readers to take attributes from her and let her set good examples, while Aylmer is the bad one. Hawthorne does this well by showing in the end that man who wants perfection will kill nature once he brings science to try to  alter it. Aylmers pursuit to happiness leads nature and her beauty to die. Aylmer, the selfish enemy, knows the risks of having Georgiana drink the elixir, yet, nonetheless, he has her drink it because he finds flawlessness to be more important. The beautiful Georgiana is further portrayed as the perfect being of nature, adding on to her flaws, because she is dominated by the love for her husband, and even risks giving up her own life (and loses it) just to make him happy. Aminadab, Aylmers servant, is another example of a good being that Hawthorne puts into the short story. According to Hawthorne, Aminadab is earthly, and represents man who understands physical and mental nature. Throughout the story, Aminadab says just one thing; If she were my wife, Id never part with that birthmark. (Hawthorne) This shows that he would rather behold the beauty of natures work, than attempt to modify it in any way, unlike the evil Aylmer. Aylmer is blind and will stay this way for the rest of his life. He will never realize that nature places imperfections for a purpose, and as long as he lives, he will continue to try to improve nature and prolong the life it has given its people. He will completely miss the fact that the reason Georgiana died was not because he had the wrong formula, but it is because nature can not have anything that is faultless.

The Process of Literary Translation

The Process of Literary Translation 2.1 Literary Translation Translation process is an artistic communication between the author, the translator and the reader and the words used by the translator constitutes the major part in the process of communicating ideas or feelings of the author. Literature is both the condition and the place of artistic communication between senders and addressees or the public (Basnett,2002) The translator is the first one who must comprehend, read and interpret the source text then to render it in a different medium. Literary translation includes fiction,poetry, drama and the language arts must be taken into consideration by the translator. The purposes of the translator are to transfer the information but also to create an equivalent form of art. The beauty of the translators work is that they bring a great contribution to the creative process being recognized as part of the literary world. The literary translator must therefore possess a great knowledge of both the TL culture and language and the SL culture being able to command tone, style to glean meaning for ambiguity and to identify with the authors style and imagination. Literary texts are characterized by rhetorical and aesthetic value. There is a strong connection between form and content within literary text while the non literary text the content is separated from the structure. Translation problems and solutions 2.1.1 Basic concepts First of all it is clear that every book is different and it presents its own problems.For this reason the translator of literary fiction is the one who makes most of the critical decisions when it comes to produce the best translation.It is thought that sometimes it is more important to create a translation that can evoque the spirit and particular energy of the original rather than making a translation faithful to the original. Usually this is the main concern of a translator because one may think that taking these liberties may be seen as unprofessional.The new work, the new translation is actually an interpretation of the original therefore it is not mandatory to preserve literal words and phrases in order to be faithfull to the ST.On contrary,, translators are encouraged to use their creative abilities to adapt the original text. Translators maust take risks when it comes to render a good translation in order for the readers to understand the writer s message.This could not be achieved by following word for word translation because it would not stimulate the interest of the readership. A literary translator must have the skills to transmit feelings, culture, nuances, humour and other elements of the masterpiece. According to Sachin Ketkar in the field of Literary Translation, the central problem is to find the TL equivalence for features of the original as style, genre, figurative language and historical stylistic dimensions, polyvalence, connotations as well as denotations,cultural items and culture specific concepts and values 2.1.2 Titles Title of a book, an article, or a newspaper is the element which captures the attention of the public. The title is nowadays a commercial decision and sometimes a complete change is required in a translators activity in order to attract the world of consumers, readers. The decision of changing or adapting a title must be made tough based on the content of the specific text. One of the cases where the title was kept in the translated text as original is the case of Sandra Smith-the one who translated the book la suite Francaise- who decided to keep the title in French despite the fact that she was skeptical about the acceptance of her translation in the American narket.However the book was a great success in UK AND US.in 2007. The Italian Levi Primo did not agree to change the title of his books. The title of one of his books If this is a man was an integral part of the book, but it was changed in the American edition into Escape from Auschwitz a title which he considered inappropriate and vulgar. La chiave a stella another book of the Italian writer was published in US under a new title The Monkeys wrench which was not suitable because the title refered to a certain shape and the apostrophe changed its sense. Gill Paul in his book states that relying on a literal translation for a title is a common mistake because the translator may select a misleading title which may affect the readers reaction. Literary translators should be creative when it comes to decide for the best title when translating a book. 2.1.3 Stylized language Translating a text can be a real challenge when the specific text was written in a particular style a long time ago.Even contemporary writers may have a style which can pe problematic for a translator.The problem is if the translator decides to update the text in order to make it accessible, thereby may loose distinctive use of vocabulary and other characteristics of the original text. Nobody would expect to read Shakespeare in Modern English because it would loose its beauty. Gill Paul suggests some advice in order to render a proper translation.He states that if the author of a book is still alive, it would be wise to actually get in touch with the artist in order to obtain a better understanding of its masterpiece.Unfortunately this option is not always available, therefore translators must become in other words the artists who can recreate a new style but to have the same effect that can be percepted by the readership. Translators must often become their own critics in order to obtain the correct mood, tone and style with the original. Sometimes, certain feelings can influence the style of a text which it would be a negative part of a translator;s work.For this reason, translators should always keep an objective attitude towards their work, sometimes changing the direct speech into indirect speech or sometimes they can leave the passage out. Something will have been lost but the important thing is that translation should not call attention to itself because it can ruin the readers experience of the book (Gill Paul) Strong language I personally find bad language very difficult to translate as literal translation.Translators tend to ignore the strong language because they are not comfortable with it.In some cultures, swearing is a more common activity than any other thing.In English-speaking countries, bad language is considered less acceptable. The main problem is that sometimes there is no equivalent which can match the other culture, language to be translated. Robert Chandler had encountered bad language when translating the Russian text The Railways Curses and swearwords present a particular problem for translatorsà ¢Ã¢â€š ¬Ã‚ ¦our lexicon of abusive language is oddly limited and the more flared curses still common in Russian tend to sound laughable if translated at all literally He suggests simplifying the words by having our own perception of the essence of the bad words in the other culture. Swear words function as vehicles of self expression. There are three ways to translate the strong language. The most effective method which cannot always be used is to find the words equivalent in the TL, but swearwords are sometimes culturally derived and they have no perfect equivalence or perfect translation. Another way to translate the bad language is to rephrase the term, which means avoiding the word in question, not always faithful to the original text. Translating word by word is another way to translate the bad language but it does not always match the meaning of the word itself. Translators must deal with censorship and must choose between translating the text as it is worded or adjusting it to reflect the speech patterns of the TL. Translators agree that is not professional to omit specific words based only on ethical or moral grounds.The text itself is not targeted towards them therefore they should not take it as offence and it is in their best interest to provide a faithful translation. Colloquialisms In this area the, the most important issue with slang is the selection of the appropriate terms. G.Paull states that in this area it can be a question of getting exactly the right translator for the job .He also describes the profile of the suitable translator for colloquialism: Translators with a good working knowledge of colloquialism, dialect and slang in the native country, who can get across the meaning and help to come up with equivalents that are appropriate, do not jar with the reader and most importantly, do not date. Translators must be sensitive to the culture and colloquial differences of different countries.

Working with families is difficult and complex. Essay -- Social Issues

Working with children, young people and their families can be seen as difficult and complex for many different reasons. However, before these topics can be discussed and explored fully, it is important to completely understand the difference between the words ‘difficult’ and ‘complex’. ‘Difficult’ implies that things are not easily or readily done, where it requires much effort much effort, labour and skill to be performed effectively. In the same way, ‘complex’ implies a hard to deal with situation, but also involves many interconnected parts or complicated arrangements that consist of emotional attachment. Social work is rarely working with one individual, as stated in O’Loughlin and O’Loughlin (2008); it will involve working with the whole family which is constantly changing making it complex and diverse. It may consist of parents or carers who share the same race, class, culture, or sexuality, but alternatively it may not. Members within the family help to determine our behaviour, roles, rules and stereotyping. To add to this, people are constantly entering and leaving the family system either by marriage, divorce or death. These complexities are shown in ecomaps or genograms. It is important to understand that the child’s welfare is paramount, but in order to achieve positive outcomes for the child, effective work will need to be done within the family. Relationships within a family are known as a system with the family being viewed as a whole, rather than as many individuals. Within family relationships, everyone seeks to uphold the equilibrium so if one member seeks to change, the others seek to resist. However, difficulties include maintaining good relationships and knowing boundaries between professional and personal... ...children, young people and their families can be both complex and difficult. Social work practice is one of the most challenging as it involves work with a diverse range of both professionals and service users. However, there is more that one single reason for this. As all professionals, agencies and parents continue to work together in various different cases, a variety of skills are required including: communication, preparation, intervention skills, assessment of significant harm, research of current legislation and decision making skills, all of which contribute to the complexities and difficulties of social work. It could be argued that these difficulties are highlighted most in many public cases of child abuse; moreover these cases can be seen to be changing social work practice, affecting the difficulties and complexities of working within this profession.

No Universal Truth Essay -- Philosophy Religion Essays

No Universal Truth Hume wrote, â€Å"be a philosopher; but, amidst all your philosophy, be still a man,† (qtd. in Jones 351). This statement strikes me more than all others, written by Hume or any of the philosophers from W. T. Jones’ Hobbes to Hume. It demonstrates to me that even after all of the inquisition towards what and how we can know anything, and the very methodical ways in which Hume is reputed to examine these things, he realizes that nothing is truly certain and begins to lean towards a pragmatic and radically empirical point of view. It is, therefore, also my conclusion that, as much as we may aspire to find the universal, indubitable, and objective truth, none of it can be proven to be universal, indubitable, and objective. In support of this view—the â€Å"abandonment of the quest for certainty, acceptance of provisional solutions as long as they work, and readiness to discard them when changing conditions make them no longer appropriate†Ã¢â‚¬â€I will endeavor to briefly examine substance, the self, and the presumed necessary connection of ideas or events (Jones 349). By applying his own empirical criterion of meaning to the examination of such a notably philosophical concept as substance, Hume flat out disposes of the entire notion itself. As has been formerly introduced by Descartes, substance is a fluctuating thing that takes on the same meaning as is best described by that certain je ne sais quoi. It is that certain something you just can’t put your finger on, and â€Å"by substance, we can understand nothing else than a thing which so exists that it needs no other thing in order to exist,â€Å" (qtd. in Jones 174-175). Descartes naturally takes this thing to be God, but never questions the meaning of God or substance a... ... and finally removes reasons for the existence of any connection between any of the ideas which we as a species have always held as being related. Hume also refutes any reason to believe in the existence of an external world, or a world without us, which has not been discussed here. In the end, there is really no reason to believe in the existence of existence, if Hume’s deductions are to be taken quite so seriously. Of course, if that were to be done, none could live as they do. Since Hume himself is concerned with a philosophy that concerns the everyday individual, not even he can truly accept that nothing exists. It is when he reaches this point himself that he realizes one can â€Å"be a philosopher; but, amidst all your philosophy, be still a man,† (qtd. in Jones 351). Works Cited Jones, W. T. Hobbes to Hume. 2nd edition. Fort Worth: Harcourt, 1980.

Explain the role of children and young people’s personal choices

As the children grow up they tend to do things that other children do, being influenced, and starting to hide stuff from their parents. Sometime children are really aggressive because they didn't get what they wanted so they start to abuse the other children or young people. Sometime it is just that they think that everyone else doesn't know what is good for him/her so they just want to do their own choice, but they don't know always was is good for them so they end up doing bad things, like smoking, drinking, drugging, etc.  which is going to affect them maybe for all their lives. Personal choices made as a child and young adult effect nearly every aspect of life. From education to family planning – poor choices can lead to poverty and few opportunities, while good choices can open up a world of possibilities. Family experience as a child can very much play a role, but young adults are fully capable of taking responsibility for the life choices they make.In accordance with Article 13 of the United Nations Convention on the Rights of a Child, the outcomes of the Governments Every Child Matters framework and the Early Years Foundation Stage, children should be provisioned for by ensuring that children are involved and engaged with, allowing them to be heard, to make decisions, contribute their experiences and be supported and safeguarded throughout their development.According to Tassoni (2010) the EYFS clearly states that a curriculum for children under five years should be balanced of adult-led and child-initiated activities; an environment needs to be rich in resources and displayed in such a way that the children can determine their own play. . An early years setting should encourage healthy snacks and encourage parents to supply healthy balanced lunchboxes.